Email Marketing Campaigns

Email Marketing Campaigns

Email marketing is the use of email to promote products, services, or content, nurture customer relationships, and drive business growth.

It’s one of the most effective digital marketing channels, offering a high return on investment (ROI) — often up to $36 for every $1 spent.

Email Campaign Workflow
Define Your Goal

Sales, engagement, education, feedback, etc.

Segment Your List

Based on demographics, purchase history, behavior, etc.

Write & Design the Email

Personalization, storytelling, strong CTA, mobile-friendly

Schedule or Automate

Use behavioral triggers (signup, browse, purchase, etc.)

Test Before Sending

A/B test subject lines, CTA buttons, content formats

Monitor & Optimize

Track metrics and refine future campaigns

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