Content Marketing

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience — and ultimately, to drive profitable customer actions.

Unlike traditional ads, content marketing is about earning attention by helping your audience solve problems, learn something, or make better decisions.

Steps to Building a Content Marketing Strategy
1. Define Your Goals
Traffic, brand awareness, lead generation, SEO, conversions

2. Know Your Audience
Build buyer personas and understand pain points

3. Keyword & Topic Research
Use tools like Ahrefs, SEMrush, or Google Search Console

4. Content Planning
Develop a content calendar

Plan by funnel stage: TOFU, MOFU, BOFU (top, middle, bottom)

5. Content Creation
Ensure SEO optimization, quality, originality, and brand voice

6. Content Distribution
Share on social media, email newsletters, guest blogs, syndication

7. Track & Optimize
Measure KPIs (traffic, time on page, conversions)

Update and repurpose top-performing content

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