Pay-Per-Click Advertising (PPC)
PPC (Pay-Per-Click) advertising is a digital marketing model where you pay only when someone clicks your ad.
It's used to quickly drive targeted traffic to your website, landing page, or product page.
Unlike SEO, which grows traffic over time, PPC provides instant visibility — especially on search engines and social media.
Types of PPC Campaigns
1. Search Ads
Appear on Google/Bing when users search specific keywords
Great for high-intent lead generation
2. Display Ads
Visual ads shown on websites in Google's Display Network
Ideal for brand awareness or retargeting
3. Shopping Ads
Product-based ads with images, prices, and ratings
Best for eCommerce businesses
4. Video Ads
Run on YouTube and social platforms
Boost brand engagement with storytelling
5. Social Ads
Run on Facebook, Instagram, TikTok, LinkedIn, etc.
Use interest-based or behavioral targeting
6. Retargeting Ads
Show ads to users who already visited your site
Helps recover abandoned carts or leads
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