Social Media Marketing

Social Media Marketing

Social Media Marketing (SMM) is the use of social media platforms to build brand awareness, engage with audiences, generate leads, and drive sales.

It combines organic content, paid ads, community interaction, and data analytics to reach target customers where they spend their time online.

Social Media Strategy Framework (S.O.C.I.A.L)
S – Set goals (brand awareness, leads, sales)

O – Outline audience (who are you speaking to?)

C – Choose channels (where they hang out)

I – Identify content types and calendar

A – Activate ads (test, measure, optimize)

L – Listen and learn (analytics + community feedback)

Social Media Advertising
Paid social ads allow for highly targeted campaigns based on:

Location

Interests and behaviors

Job title or industry

Lookalike audiences

Retargeting (via Meta Pixel, etc.)

Common Ad Objectives:
Brand awareness

Traffic

Lead generation

App installs

Conversions (e.g., e-commerce sales)

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