Social Media Marketing
Social Media Marketing (SMM) is the use of social media platforms to build brand awareness, engage with audiences, generate leads, and drive sales.
It combines organic content, paid ads, community interaction, and data analytics to reach target customers where they spend their time online.
Social Media Strategy Framework (S.O.C.I.A.L)
S – Set goals (brand awareness, leads, sales)
O – Outline audience (who are you speaking to?)
C – Choose channels (where they hang out)
I – Identify content types and calendar
A – Activate ads (test, measure, optimize)
L – Listen and learn (analytics + community feedback)
Social Media Advertising
Paid social ads allow for highly targeted campaigns based on:
Location
Interests and behaviors
Job title or industry
Lookalike audiences
Retargeting (via Meta Pixel, etc.)
Common Ad Objectives:
Brand awareness
Traffic
Lead generation
App installs
Conversions (e.g., e-commerce sales)
Digital Marketing Services, Social Media Marketing, SEO Agency, Pay-Per-Click Advertising (PPC), Content Marketing, Email Marketing Campaigns, Online Advertising Solutions, Branding and Design Services, Marketing Strategy Consulting, Website Development and Optimization